Head of PR and Social Media

SUMMARY

Our client is hiring a Head of PR and Social Media to join the team.

A suitable candidate should be a motivated and multi-skilled individual that meets the requirements of the role.

DUTIES TO INCLUDE

• Develop ongoing relationships with relevant media representatives at the community, regional and national levels.
• Proactively place media stories to raise the profile of the company.
• Respond promptly to all media inquiries.
• Write and disseminate all press releases for significant grants made by the organization, for institutional news, and for findings and outcomes of the organization's projects.
• Create and implement a community news strategy to raise awareness.
• Manage the company’s social media efforts, including day-to-day leadership and implementation of the Foundation’s social media marketing efforts, including regular updating of Twitter, Facebook, LinkedIn, Google+ and other social media.
• Manage multimedia assets of the company, including videos, posted on external platforms, including YouTube, Flickr and others.
• Organize press conferences, and arrange and monitor interviews.
• Regularly place articles about the organization's initiatives in traditional and new media.
• Work with the Vice President to develop media opportunities for the President and other staff and projects.
• Build and implement a role for the company as a media resource for interviews with experts on relevant issues.
• Create media and publication packets by quarter to provide to Board members.
• Provide public relations advice to Grantee organizations on occasion.
• Maintain relationships with communications officers from other community foundations, sharing “best practices” information and participating on mutually advantageous collaborations.
• Oversee all public relations work; provide information and ideas to firm or person and obtains necessary approvals for all media coverage.
• Assist in the development of plans and policies related to public relations and social media.
• Perform other duties as assigned.
• Maintains regular attendance.
• Implement innovative PR campaigns by researching approaches and developing high-quality media.
• Develop strong relationships with journalists, including national, digital and broad case media.
• Establish strong relationships with colleagues at all levels of the organisation.
• Identify opportunities to promote campaigns.
• Respond to media enquiries and stories as they break.
• Set up media interviews with spokespeople.

KEY REQUIREMENTS

ESSENTIAL

• Excellent in PR, journalism and communications.
• Excellent track record of planning effective media activity and securing quality media coverage.
• Excellent written communications skills and strong experience in wiring for the media including news releases.
• Consistent attention to detail; excellent editing and proofreading skills.
• Proven ability to handle sensitive issues and experience working with case studies.
• Experience assimilating complex information such as research reports and stats-based stories into clear, compelling copy, targeted at different audiences.
• Understanding and experience of social media and its use in integrated media campaigns to support and advance media objectives.

DESIRABLE

• Driving License and use of a car.